PCBA - Advertsing and Promotion - Quiz 1

1. Question

Which of the following would NOT be required when giving a talk/demonstration?

An appointment book
An accident book
The treatments price list
Information on available products

2. Question

What is a niche market?

A gap in the market
Your target market
A specialised portion of your target market
Your mission statement

3. Question

Which of the following would improve your selling skills?

Using good communication skills
Being negative about products that you do not have available for sale
Learning to trick your client into buying a product
Giving the client no choice of product

4. Question

What is marketing?

A process for establishing objectives and determining the best way of achieving them
The end results, goals or targets that an organisation, department or individual seeks to attain
The management process of identifying, anticipating and satisfying consumer requirements profitably
A procedure for dealing with consumer enquiries and complaints

5. Question

Which of the following would be the best time to take questions when giving a demonstration/presentation?

At any time
At the start
Half way through
At the end

6. Question

Which of the following is NOT a good selling principle?

Good product knowledge
Pre judging the customer
Not pushing the product
Only selling a product that is the most suitable for the customer

7. Question

It is important to build up a mailing list of clients in order to:

Provide regular information about new products, treatments and special offers
Ensure that you have a list of difficult clients
Pass on names and addresses to other salons/clinics in the area
Pass on general information regarding the client

8. Question

The role of the receptionist includes to:

Carry out treatments if all therapists are fully booked
Carry out consultations
Answer the telephone and take bookings
Analyse the client’s skin type and give advice on the most suitable product for the client to purchase

9. Question

What is the advantage of computerised stock control for retail sales?

The therapist is less likely to choose the wrong product for a treatment
The receptionist is less likely to make a pricing error
The till can be linked up to the computer system so that the stock required can be worked out automatically
The employer can work out the therapists holiday pay

10. Question

Regular rotation of stock is important in order that:

Stock being stored does not run out of shelf life
Products may be linked to the treatments on offer
New products may be introduced
New treatments may be introduced

11. Question

How would you conclude a demonstration/presentation?

By building up to the main theme of your demonstration/presentation
By developing your theme for further demonstrations/presentations
By reinforcing the message of you demonstration/presentation
By building up the complex issues of the subject

12. Question

Which type of analysis helps you take an objective look at your business and its environment, in order to help you identify possible difficulties and what may help you?

PEST
SWOT
SHUD
AIDA

13. Question

Why should a clinic/salon provide a retail service?

Because it is a legal requirement when providing treatments to sell products linked to the treatment
Because it is the only way for the therapist to learn about the product
Because I enables the client to help maintain the effects of the treatment and encourages them to look after themselves
Because the therapist has the right to refuse treatment to a client no wishing to buy a product for home care

14. Question

In general the most expensive method of advertising would be:

Talks
Word of mouth
Mailshots
Newspapers

15. Question

Which of the following is the lowest cost promotional opportunity?

Mailshots
Personalised stationery
Talks to local groups
Advertising in the local paper

16. Question

Which of the following is incorrect with regard to developing and maintaining a good stock control system?

It is necessary to carry out regular stock checks
It is necessary to carry out regular stock valuation
It is necessary to rotate stock regularly
It is necessary to re-order a product only when it is out of date

17. Question

Which of the following is incorrect with regard to giving a demonstration?

It allows you to launch new services
It allows personal contact with potential clients
It allows you to constructively criticise other salons/clinics
It allows you to answer any questions about products and treatments

18. Question

Which or the following is a basic principle of selling?

Pressurising a client into purchasing a product
Pre-judging a costumer’s ability to purchase
Selling a product even if it is not suitable for the client
Never pre-judging a costumer’s ability to purchase

19. Question

Which type of analysis can tell you about your clients and your potential customers and the factors that influence their buying decisions?

SWOT
SHUD
PEST
AIDA

PCBA – Advertsing and Promotion – Quiz 1