PCBA - Sales and Marketing - Quiz 1 - Holistic College Dublin

1. Question

What is marketing?

A process for establishing objectives and determining the best way of achieving them
The end results, goals, or targets that an organisation, department or individual seeks to attain
The management process of identifying, anticipating and satisfying consumer requirments profitably
A procedure for dealing with consumer enquiries and complaints

2. Question

Which of the following would improve selling skills?

Using good communication skills
Being negative about products that are not available for sale
Learning to trick the client into buying a product
Giving the client no choice of product

3. Question

What is a niche market?

A gap in the market
Your target market
A specialised portion of your target market
Your mission statement

4. Question

Which of the following should you take with you when giving a talk/demonstration about a particular treatment?

An appointment book
A first aid book
The petty cash book
A text book

5. Question

Why is it important to build up a mailing list of clients?

In order to promote new products, treatments and special offers
In order to ensure that you have a list of difficult clients
In order to pass on names and addresses to other salons/clinics in the area
In order to pass on general information regarding the client to promotion companies

6. Question

Why is it important for a business to carry out market research?

So that it can pre-judge it’s clients
So that it can target it’s advertising
So that it can move to a larger premises
So that it can reduce the number of staff that it employs

7. Question

How would you conclude a demonstration/presentation?

By building-up to the main theme of the demonstration/presentation
By developing the theme for further demonstration/presentations
By reinforcing the message of the demonstration/presentation
By building-up the complex issues of the subject

8. Question

Which of the following is a basic principle of selling?

Pressurising a client into purchasing a product
Pre-judging a customer’s ability to purchase
Selling a product even if it is not suitable for the client
Never pre-judging a customer’s ability to purchase

9. Question

What will be the effect of linking the treatment performed, to the retail products sold by the therapist?

It will reduce cash flow
It will reduce the profits of the business
It will reduce customer satisfaction
It will maintain the effects of the treatment at home

10. Question

Which of the following is correct when giving a demonstration

To constructively criticse local salons/clinics
Never use a member of the audience as a model
Never make eye contact with a member of the audience
It is important to have a good knowledge of products and the different effects and prices of different treatments

11. Question

Which of the following is an inappropriate selling principle?

Good knowledge of treatments and products
Never pre-judging a customer
Pre-judging a customer
Only selling a treatment or product that is most suitable for the customer

12. Question

Which of the following is the lowest cost opportunity?

Mailshots
Personalised stationary
Word of mouth recommendation
Advertising in the local paper

PCBA – Sales and Marketing – Quiz 1