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You are here: Home » Courses » PCBA – Sales and Marketing – Quiz 2 » PCBA – Sales and Marketing – Quiz 2

PCBA – Sales and Marketing – Quiz 2

PCBA – Sales and Marketing – Quiz 2

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Question 1 of 10

1. Question
What is marketing?
- A process for establishing objectives and determining the best way of achieving them
- The end results, goals, or targets that an organisation, department or individual seeks to attain
- The management process of identifying, anticipating and satisfying consumer requirments profitably
- A procedure for dealing with consumer enquiries and complaints
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Question 2 of 10

2. Question
Which of the following is a basic principle of selling?
- Pressurising a client into purchasing a product
- Pre-judging a customer’s ability to purchase
- Selling a product even if it is not suitable for the client
- Never pre-judging a customer’s ability to purchase
Correct

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Question 3 of 10

3. Question
What is a niche market?
- A gap in the market
- Your target market
- A specialised portion of your target market
- Your mission statement
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Question 4 of 10

4. Question
Which of the following should you take with you when giving a talk/demonstration about a particular treatment?
- An appointment book
- A first aid book
- The petty cash book
- A text book
Correct

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Question 5 of 10

5. Question
Why is it important to build up a mailing list of clients?
- In order to promote new products, treatments and special offers
- In order to ensure that you have a list of difficult clients
- In order to pass on names and addresses to other salons/clinics in the area
- In order to pass on general information regarding the client to promotion companies
Correct

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Question 6 of 10

6. Question
Why is it important for a business to carry out market research?
- So that it can pre-judge it’s clients
- So that it can target it’s advertising
- So that it can move to a larger premises
- So that it can reduce the number of staff that it employs
Correct

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Question 7 of 10

7. Question
How would you conclude a demonstration/presentation?
- By building-up to the main theme of the demonstration/presentation
- By developing the theme for further demonstration/presentations
- By reinforcing the message of the demonstration/presentation
- By building-up the complex issues of the subject
Correct

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Question 8 of 10

8. Question
What will be the effect of linking the treatment performed, to the retail products sold by the therapist?
- It will reduce cash flow
- It will reduce the profits of the business
- It will reduce customer satisfaction
- It will maintain the effects of the treatment at home
Correct

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Question 9 of 10

9. Question
What is the purpose of a stock control system?
- To ensure that all stock held can be sold at a profit
- To tell the businees which staff are working hardest
- To tell the business when stock has run out
- To tell the business what it has in stock and when to order fresh supplies
Correct

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Question 10 of 10

10. Question
Which of the following should be taken into account when costing a treatment?
- The number of times a treatment has been booked
- Consumables only
- Materials, wages, overheads and profit margin
- Overheads only
Correct

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